By Cyndee Ownbey
As COVID-19 continues to impact our ability to meet in person, many leaders have found that social media is a great tool to maintain and encourage connections with their women.
I’m excited to share some of my best tips for using social media with you today.
There are so many different social media platforms; it can be a bit overwhelming! I suggest surveying your women to find out where they spend time online and then post where the majority already gather. You’ll probably find most of your women use Facebook, and if your group skews younger, Instagram may be better.
Generally, I recommend setting up a closed Facebook group so that women can share information with only those in the group. A closed group provides a level of confidentiality for prayer requests and protects any other personal information that may be shared.
Whatever social media channel you use, try to keep your posts in the following split:
- 20% Announcement Posts
- 80% Engagement Posts (questions)
Posting 4–6 times per week will help feed the platform algorithms and encourage conversation. We want to encourage our women to talk to each other.
Here are a few engagement post ideas and examples:
- General icebreaker questions provide opportunities for women to connect over shared experiences and preferences. Questions related to food almost always get groups talking: What are you having for dinner tonight? What’s your favorite flavor of ice cream?
- Spiritual icebreaker questions can subtly encourage women to spend more time in God’s Word and be bolder in sharing their faith: What have you learned recently about the Bible or God? What is one Bible verse that gives you comfort in difficult times?
- Ask women to respond to a poll. You can use this tool to help with event plans, but you can also use polls as icebreakers: What do you drink (water, coffee, tea, juice) first thing in the morning?
- Ask women to respond using a GIF or emoji: Show us using only emojis how your time in God’s Word was this morning. Share a GIF that describes your week so far.
- Share an article from a Christian website and ask your women to comment on it.
- Host a Scripture reading challenge and ask women to share their reflections each day. Challenge women to read one psalm a day or one chapter a week of a shorter book of the Bible.
One of the great things about encouraging women to connect online is that it can spill over into in-person interactions.
One women’s ministry leader shared with me that a post asking their group to share their favorite restaurant for lunch turned out better than they ever could have imagined. Not only did women share some great lunch spots, but they began making plans to eat together! I pray you’ll see similar results.
If you’d like more information on how to use Facebook groups, set up a social media schedule, or how to create social media graphics, be sure to check out my Virtual Women’s Ministry Resources here: https://womensministrytoolbox.com/virtual-womens-ministry-resources/.